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MTV quietly endorses Rick Astley? In binary?
When you navigate to MTV.co.uk’s page you are greeted with a splash page indicating that the countdown to the EMA’s has begun.
Upon further investigation of the source, we found this little gem hidden as a comment.
<!--
01010111011001010010011101110010
01100101001000000110111001101111
00100000011100110111010001110010
01100001011011100110011101100101
01110010011100110010000001110100
01101111001000000110110001101111
01110110011001010000110100001010
01011001011011110111010100100000
01101011011011100110111101110111
00100000011101000110100001100101
00100000011100100111010101101100
01100101011100110010110000100000
01100001011011100110010000100000
01110011011011110010000001100100
011011110010000001001001
//-->
Which translated means
We’re no strangers to love
You know the rules, and so do I
See attached screenshot below.
Well played MTV, Well played
If you want to vote for Rick Astley to win the Best Act Ever award - download WinRickVoter and help us reach our target!
UPDATE - It has been suggested that this action by MTV fulfills the first of the Terms and Conditions we had laid out for MTV staff that you can find here. I would be inclined to agree.
If you read this MTV, We’d love to see pictures and/or video of you doing the side-to-side step.
Since we also now know you’re playing along, perhaps proof you also liek Mudkips?
October 30th, 2008 at 2:17 am
i like you
October 30th, 2008 at 2:17 am
01101110011001010111011001100101
01110010001000000110011101101111
01101110011011100110000100100000
01100111011010010111011001100101
00100000011100100110100101100011
01101011001000000111010101110000
00001101000010100110111001100101
01110110011001010111001000100000
01100111011011110110111001101110
01100101001000000110110001100101
01110100001000000111001001101001
01100011011010110010000001100100
01101111011101110110111000001101
00001010011011100110010101110110
01100101011100100010000001100111
01101111011011100110111001100001
00100000011100100111010101101110
00100000011000010111001001101111
01110101011011100110010000100000
01100001011011100110010000100000
01100100011001010111001101100101
01110010011101000010000001110010
01101001011000110110101100001101
00001010000011010000101001101110
01100101011101100110010101110010
00100000011001110110111101101110
01101110011000010010000001101101
01100001011010110110010100100000
01110010011010010110001101101011
00100000011000110111001001111001
00001101000010100110111001100101
01110110011001010111001000100000
01100111011011110110111001101110
01100001001000000111001101100001
01111001001000000110011101101111
01101111011001000110001001111001
01100101000011010000101001101110
01100101011101100110010101110010
00100000011001110110111101101110
01101110011000010010000001110100
01100101011011000110110000100000
01100001001000000110110001101001
01100101001011000010000001100001
01101110011001000010000001101000
01110101011100100111010000100000
01110010011010010110001101101011
October 30th, 2008 at 2:18 am
Hah! Someone over there has a sense of humor!
October 30th, 2008 at 2:20 am
0011101000101001
October 30th, 2008 at 2:20 am
Haha, this is awesome!
October 30th, 2008 at 2:21 am
0011101001000100
October 30th, 2008 at 2:22 am
Wow. MTV made a funny. Shocking.
October 30th, 2008 at 2:25 am
011101110110100101101110011100100110000101110010
October 30th, 2008 at 2:35 am
01001101011101000111011000101100
00100000011110010110111101110101
00100000011010000110000101110110
01100101001000000111001001100101
01100111011000010110100101101110
01100101011001000010000001101101
01111001001000000111001001100101
01110011011100000110010101100011
01110100001000000011101000101001
October 30th, 2008 at 2:49 am
01010111011001010010011101110010
01100101001000000110111001101111
00100000011100110111010001110010
01100001011011100110011101100101
01110010011100110010000001110100
01101111001000000110110001101111
01110110011001010000110100001010
01011001011011110111010100100000
01101011011011100110111101110111
00100000011101000110100001100101
00100000011100100111010101101100
01100101011100110010110000100000
01100001011011100110010000100000
01110011011011110010000001100100
011011110010000001001001
October 30th, 2008 at 2:51 am
hahah that made me lol irl!
October 30th, 2008 at 3:08 am
That was pretty okay from them.
October 30th, 2008 at 3:10 am
01000001011101110110010101110011011011110110110101100101 00100001001000000011101001000100
Brix were shat. I can’t wait to see Tokio Hotel fans comment on this. Drama, anyone?
I wonder why someone put it there. And why the hell in binary?
October 30th, 2008 at 3:12 am
lol They finally realized there was no use in fighting the power of Rick.
October 30th, 2008 at 3:34 am
01001001001001110110110100100000
01101001011011100010000001111001
01101111011101010111001000100000
01100011011011110110110101101101
01100101011011100111010001110011
00100000011001100110111101110010
01101101011000010111010001110100
01101001011011100110011100100000
01111001011011110111010101110010
00100000011000100110100101101110
011000010111001001111001
October 30th, 2008 at 3:41 am
01000010011001010111001101110100
00100000011101110110100101101110
00100000011001010111011001100101
01110010001011100010111000101110
00100000010101000110100001100101
01111001001000000110000101110010
01100101001000000111000001100001
01110010011101000010000001101111
01100110001000000111010001101000
01100101001000000111001001101001
01100011011010110111001001101111
01101100011011000010000001110000
01101000011001010110111001101111
01101101011001010110111001101111
01101110001000000110111001101111
01110111001011000010000001100011
01100001011100100111011001100101
01100100001000000110100101101110
00100000011010010111010000101110
00100000010101110110010101101100
01101100001000000110010001101111
011011100110010100100001
October 30th, 2008 at 3:43 am
1 free internets to MTV please
October 30th, 2008 at 3:50 am
zomg
October 30th, 2008 at 3:55 am
LOL.
October 30th, 2008 at 3:59 am
So Vote4Rick just randomly looks at the source code for mtv.co.uk??
October 30th, 2008 at 4:00 am
Gentlemen, I do believe we’ve been Rickrolled.
October 30th, 2008 at 4:26 am
Over 9000 Internets to MTV
October 30th, 2008 at 4:28 am
Pretty weird that you’d look at the source code
But awesome find anyway, kudo’s to MTV!
October 30th, 2008 at 4:29 am
i’m so tempted to write some good nonsense-facts together so i can prove that this “binary secret code” is actually saying “tokio hotel=best band ever”, just to cause some confusion among the unknowning.
lucky them i’m too lazy.
October 30th, 2008 at 4:34 am
Re: “Why you lookin’ at the sauce code anywayz?”
The splash page has an annoying auto-redirect script on it - and if one wanted to explicitly modify the page not to do that using browser addon scripts - the commented out binary line does stand out a bit when viewing the code.
October 30th, 2008 at 4:43 am
Yes, yes we do know the rules!
October 30th, 2008 at 4:47 am
596F75206A757374206C6F7374207468652067616D652E00
Hex, anyone?
October 30th, 2008 at 5:06 am
neau: 46 46 46 46 46 46 46 46 46 46 46 46 46 46 46 46 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 55 2d
October 30th, 2008 at 5:11 am
brix have been shat
October 30th, 2008 at 5:36 am
The next person that posts binary is a virgin. Seriously, stop with the moonspeak.
October 30th, 2008 at 5:47 am
Well done all, now you’ve Denial of Serviced the Binary to ASCII converter!
October 30th, 2008 at 5:57 am
Damn, it seems we’ve been rickrolled by mtv. We walked into it with our eyes wide open and we didn’t even notice.
Oh
my
god!
October 30th, 2008 at 6:15 am
oh wow. this is perhaps the best thing to date that MTV has done
October 30th, 2008 at 6:27 am
didnt so much shit a brick as shit a house when i saw that.
October 30th, 2008 at 6:31 am
49 66 20 69 20 63 61 6e 74 20 75 73 65 20 62 69 6e 61 72 79 20 69 6c 6c 20 6a 75 73 74 20 73 74 69 63 6b 20 74 6f 20 48 45 58 21 20 0d 0a 0d 0a 4e 45 56 45 52 20 47 4f 4e 4e 41 20 47 49 56 45 20 48 49 4d 20 55 50 21 0d 0a 4e 45 56 45 52 20 47 4f 4e 4e 41 20 4c 45 54 20 48 49 4d 20 44 4f 57 4e 21
October 30th, 2008 at 6:32 am
01111001011011110111010100100000
01101010011101010111001101110100
00100000011011000110111101110011
01110100001000000111010001101000
01100101001000000110011101100001
0110110101100101
October 30th, 2008 at 7:12 am
I know it’s old and tired, but nobody’s said it yet so I’ll just leave this here:
There are 10 kinds of people. Those who understand binary notation, and those who do not.
Also, 0110001101101111011000110110101101110011.
October 30th, 2008 at 7:50 am
Additional Terms for MTV Employees & Representatives.
In order to use this site, you must adhere to the following:
1) You must have Rickroll’d at least 10 unsuspecting people, or are currently in the process of doing so on or before close of voting on 11:59pm GMT on November 2nd,
I’ll just leave this here.
October 30th, 2008 at 8:52 am
I’m going to agree. I think MTV has fulfilled that part of the terms, to be sure.
October 30th, 2008 at 9:50 am
October 30th, 2008 at 9:59 am
so awesome:D
October 30th, 2008 at 12:13 pm
.5B GET (WinRickVoter only)
http://tinypic.com/view.php?pic=2qk0xow&s=4
October 30th, 2008 at 12:18 pm
Post updated to confirm MTV’s adherence to our very reasonable (well apart from the Barrel Roll) terms and conditions.
October 30th, 2008 at 1:15 pm
@lol wut: Maybe giving a hint that they are going to allow our votes with no questions (or even the opposite). Maybe in binary because they know most people here can understand or at least know how to make it understandable.
Maybe they’re just fucking with us.
October 30th, 2008 at 2:19 pm
hahaha awesome
sounds like we have someone on the inside
running the rickvoter too:))
October 30th, 2008 at 2:40 pm
1010101010100000001111001100111001000010010010010010000011111010
1110111001010100101001101010101010000000111100110011100100001001
0010010010000011111010111011100101010010100110101010101000000011
1100110011100100001001001001001000001111101011101110010101001010
0110101010101000000011110011001110010000100100100100100000111110
101110111001010100101001
October 30th, 2008 at 3:21 pm
this is hilarious. I see what MTV did there.
New IP.
October 30th, 2008 at 3:40 pm
111062160162145146145162062157143164141154054062155171163145154146056
October 30th, 2008 at 3:47 pm
Win. Pure win. I laughed and screencapped. Well done to MTV for putting it in and well done to V4R or whoever first discovered it.
October 30th, 2008 at 4:22 pm
it was discovered first by Llamad0s
October 30th, 2008 at 5:27 pm
new ip i think :> keep voting guys
October 30th, 2008 at 6:52 pm
new IP
October 30th, 2008 at 7:43 pm
*happyface* MTV 4ever! Once again have they proven that they are donkeys no more!
October 30th, 2008 at 8:32 pm
Thanks Llamad0s
you did it!
October 30th, 2008 at 8:46 pm
OMG I just hate getting RickRolled!
Jiff
October 30th, 2008 at 9:09 pm
I totally agree with the update
October 30th, 2008 at 9:23 pm
http://www.mtvmusic.com/charts/?sort=ratingThumbUpDown
well that was not so very surprising..
October 30th, 2008 at 9:25 pm
54:72:65:65:20:48:75:67:67:69:6e:67:20:48:69:70:70:69:65:73
October 30th, 2008 at 10:08 pm
I feel like I’ve crossed into the matrix…
October 30th, 2008 at 10:38 pm
Meh. A bunch of nerdy children getting all excited because some 45 year old marketers finally caught on to what’s hip to you.
Yawn. You kids love the taste of corporate dick, don’t you?
October 30th, 2008 at 11:18 pm
000000000000000000000000000000000000000000000000000000000000000
October 31st, 2008 at 12:10 am
@JF: I see what you did there…
October 31st, 2008 at 12:41 am
As a digital engineer I used to
need to find patterns in data looking at the one’s and
zero’s to check that software was working.
I couldn’t find any patterns here, but I’m
still working on it.
thanks from tony
October 31st, 2008 at 12:44 am
http://asciiconvert.com/?b84f2cef90ecd7d6b471ea4e0ac246fc2dd05020
October 31st, 2008 at 12:45 am
OMG and .exe. I can run this on Ubuntu….
October 31st, 2008 at 12:55 am
GO MTV!
October 31st, 2008 at 1:02 am
Python solution is ez:
src = ”’01010111011001010010011101110010”’
import re
pattern = re.compile(’([01]{8})’)
codes = pattern.findall(src)
def bin2ascii(byte):
return(chr(int(byte,2)))
solved_string = ”.join([bin2ascii(bin) for bin in codes])
print(solved_string)
October 31st, 2008 at 1:56 am
This is amazing….
October 31st, 2008 at 3:35 am
but do they like mudkips?
October 31st, 2008 at 5:16 am
01000010 01100101 00100000 01110011 01110101 01110010 01100101 00100000 01110100 01101111 00100000 01100100 01110010 01101001 01101110 01101011 00100000 01111001 01101111 01110101 01110010 00100000 01001111 01110110 01100001 01101100 01110100 01101001 01101110 01100101 00100001
Or hex
42 65 20 73 75 72 65 20 74 6f 20 64 72 69 6e 6b 20 79 6f 75 72 20 4f 76 61 6c 74 69 6e 65 21
October 31st, 2008 at 5:53 am
01001100 01000001 01001100 01000001 00100000 01001100 01100001 01101110 01100100
October 31st, 2008 at 5:59 am
LOL, this is funny. Never thought MTV would do this of all. But how the heck do you find something like this ‘accidentally’?
October 31st, 2008 at 8:34 am
http://www.paulschou.com/tools/xlate/
for dumb asses (like me)
November 6th, 2008 at 6:42 pm
this made my week
November 8th, 2008 at 8:12 am
r u GAY?
December 4th, 2008 at 12:24 pm
LOL nice!!
http://www.carshowsdate.com
December 6th, 2008 at 3:01 am
oh wow. this is perhaps the best thing to date that MTV has done
June 4th, 2009 at 12:03 pm
1010001010101111110000000111000101010101010100000110000100101010100001111101010101001010111010101000101011100100010101010100101010101
How About You?